Paul Harrison was quoted in an article by Charlotte Gill in the Daily Mail on the 4th April, highlighting why we should all be mindful of what we post online.   You can no longer treat your online communications as “private conversations” because online everything you say is published and potentially broadcast to thousands.

The full article is available here: One click to disaster: Ever moaned about work on Facebook? Or joked about your boss? It could end in a P45…

Paul believes employees need to be given strict guidelines as to what people can and can’t say on Facebook: ‘Unless firms are explicit about how their staff use social networks, it’s unfair for people who are not internet gurus. Facebook’s privacy settings are longer than the U.S. Constitution.’

More and more employers are using what’s said online in their recruitment decisions.  Don Leslie, from recruitment agency Beament Leslie Thomas was also quoted in the article, ‘People post things that maybe they shouldn’t, even years before they apply for the job but find that it’s difficult to erase from the internet. If they’re savvy they can block access to what people see on Facebook and other sites. But while some are savvy, some aren’t.’

Paul was also interviewed by BBC Radio on this subject. The interview can be heard from 17.30 minutes into the broadcast:

The internet has a long memory…think before you post. And be mindful of your privacy settings!

We’re always talking about how consumers are more savvy than they’ve ever been, that they can see right through all the brilliant, creative advertising campaigns, marketing efforts and stratgic PR placements.

So, it was not surprising to see the results of this recent report on marketingmag.com.au that showed 54 per cent of Australians can think of an organisation they don’t trust anymore. And aparently banks and telcos have suffered the greatest dip in consumer trust. Paul Gardner from Grey who created the report with Sweeney Research says:

Consumers want proof that a company is what it purports to be.

The good news is that the web now allows organisations a way to engage with consumers on a different level and really show them that they are what they purport to be and begin to re-build that trust.

There is no better way to build trust - or perhaps no more risk-prone way - than doing it online. Your online reputation is quickly becoming the most important one you need to be aware of and manage. The growing popularity and transparent nature of social media allows consumers to see right through an organisation.

For those organisations with nothing to hide - this is a good thing. Its those who have been using advertising, marketing and PR to portray an image that does not reflect their core values who will be unmasked when the web gives consumers x-ray vision.

A brilliant book by Chris Brogan and Julien Smith, Trust Agents, has some great insights into how to do just that. It is highly recommended reading - I’ll post some highlights from it soon.

Written by Sarah Thomas, Managing Director of Carve Consulting (Australia).

Here are my picks of the best reads last week about things you should consider if you are responsible for your brand’s reputation online.

Please note: A big hat tip to Gavin Heaton (or @servantofchaos) who provided the insipration for this post. His weekly “5 must read posts from last week” are great reading which is probably why, totally unwittingly when I posted this last night I managed to completely (almost) plagiarise his blog post title - funnily enough, that being the topic one of the must-read posts he links to on an earlier list.

1. How brands should manage their reputation online

Some of the biggest names in social media gathered together at Blogworld expo last week. This post covers highlights from one of the panel sessions including some level headed advice from Amber Nasland at monitoring specialists, Radian6 such as “social media didn’t invent criticism” and that organisations should have emergency plans in place (Vegemite’s iSnack 2.0 leaps to my mind here).

2. The Top 10 free tools for monitoring your brand’s reputation

One of the most important things to do if you are responsible for your brand’s reputation online is to know what people are saying about you and this article reviews some of the easily accessible, free tools to listen to online conversations.

We must remember that conversations are being held on the web with or without our consent. That means we can choose whether to be observers, participants or outcasts

3. Top 5 Twitter Trends to watch right now

Once you start monitoring conversations going on about you / your brand / your organisation you’ll realise quickly that many of these are taking place on Twitter.

Here’s a great article that includes insights about Twitter trends from blogger, author and entrepreneur Guy Kawasaki as well as PR2.0 guru Brian Solis.5.

4. Managing your reputation through search results

This post from the Google blog has some tips on what to do when you aren’t that happy with what you find when you type your company’s name into Google. These include thinking twice before you publishing anything online and if there’s something you don’t like - contact the source of the information (and there are some tips on how to do this) as well as proactively publishing positive information.

5. Damage Control: Social Media Reversals

Renowned web strategist Jeremiah Owyang identifies and analayses three case studies in this post looking at how organisations should respond to a social media crisis: “assert themselves and be proactive - even during a crises”.

Brian Solis on his PR2.0 blog has collated and published this amazing list of the top 100 ways you can use Twitter.

Twitter Client Market Share

1. Web,40.945%
2. API,11.6418% (custom applications, scripts or bots)
3. TweetDeck,6.635%
4. UberTwitter,4.288%
5. twitterfeed,3.9538%
6. txt,3.9254%
7. mobile web,3.567%
8. TwitterFon,2.4622%
9. Tweetie,2.1434%
10. TwitterFox,1.3588%
11. Echofon,1.3356%
12. Twitterrific,1.2322%
13. twidroid,0.886%
14. twhirl,0.8756%
15. movatwitter,0.8398%
16. TwitterBerry,0.835%
17. TwitPic,0.7806%
18. Seesmic,0.5524%
19. Tween,0.5414%
20. HootSuite,0.5258%
21. Power Twitter,0.3556%
22. Twit,0.3358%
23. gmedtwitpost,0.3188%
24. Snaptu,0.3018%
25. Twittelator,0.3%
26. POLLpigeon,0.2868%
27. FriendFeed,0.275%
28. P3:PeraPeraPrv,0.229%
29. DestroyTwitter,0.2188%
30. Perl Net::Twitter,0.2154%
31. Ping.fm,0.2128%
32. LOL quiz,0.1792%
33. TwitterGadget,0.1758%
34. Facebook,0.1722%
35. Twitter Tools,0.1558%
36. Tumblr,0.144%
37. RSS2Twitter,0.1412%
38. Sidekick,0.1386%
39. twitRobot,0.1338%
40. Google,0.1326%
41. dabr,0.1304%
42. CoTweet,0.129%
43. Blip.fm,0.1276%
44. Fun140,0.1274%
45. Gravity,0.1264%
46. SocialScope,0.1116%
47. Tweed,0.1074%
48. YoruFukurou,0.1064%
49. Mobile Tweete,0.106%
50. BlogTalkRadio,0.106%
51. WP to Twitter,0.1058%
52. bit.ly,0.0962%
53. iTweet,0.0914%
54. PockeTwit,0.091%
55. Tweetbots,0.0902%
56. PhotoShare,0.0862%
57. TwitterRide,0.0854%
58. NatsuLiphone,0.0794%
59. Mobster World,0.0784%
60. SimplyTweet,0.0672%
61. TinyTwitter,0.0664%
62. Digsby,0.0642%
63. Twitter4J,0.0614%
64. Reuters.com,0.0608%
65. Ustream,0.0606%
66. Tweets60,0.0584%
67. Movatter,0.0572%
68. MySpace,0.0568%
69. twibble,0.0562%
70. TwitZap,0.0526%
71. Twitter4R,0.0518%
72. Twaitter,0.0484%
73. Twitterizer,0.048%
74. Nambu,0.0464%
75. TwitterBar,0.0426%
76. Twikini,0.0412%
77. Epic Pet Wars,0.0386%
78. Twitme for WordPress,0.0368%
79. Photomemo,0.0356%
80. Mixero,0.0356%
81. yoono,0.0332%
82. Netvibes,0.0328%
83. TwitBin,0.0326%
84. Flock,0.0316%
85. Twidget,0.0312%
86. Spaz,0.031%
87. WordTwit,0.0308%
88. Twitterena,0.0304%
89. Post to Twitter,0.0298%
90. 140 Mafia,0.0298%
91. TweetSG,0.0292%
92. Fantasy Sports,0.0292%
93. Gwibber,0.0276%
94. TwiXtreme,0.0276%
95. Posterous,0.0274%
96. m.slandr.net,0.0272%
97. TwitKit,0.0264%
98. Twitter Opera widget,0.0264%
99. Tweet-U-Later,0.0264%
100. Twibbon,0.026%
101. Splitweet,0.026%
102. schuelerVZ,0.026%
103. ShareThis.com,0.0258%
104. TwitterMail,0.0256%
105. twittai,0.0252%
106. Identica,0.0236%
107. Adium,0.0228%
108. Brightkite,0.0224%
109. モバツイッター,0.0224%
110. Stickam,0.0218%
111. HTC Peep,0.0218%
112. BeTwittered,0.021%
113. TweetLeads,0.021%
114. Adjix,0.0208%
115. Twitstat Mobile,0.02%
116. TwitterIrcGateway,0.0198%
117. Viigo,0.0188%
118. EventBox,0.0186%
119. TweetGenius,0.0184%
120. twitthat,0.0184%
121. blu,0.017%
122. TwInbox,0.0168%
123. Matt,0.0166%
124. TweetPhoto,0.0166%
125. buzztap,0.0166%
126. TweetGrid,0.016%
127. Bird Feeder,0.0158%
128. JTwitter,0.0158%
129. LiveTweeter,0.0156%
130. TwitThis,0.0152%
131. TypePad,0.0152%
132. Spymaster,0.0152%
133. Flickr,0.0152%

Mind boggling really isn’t it? (More on that later…)

And what is the best one? Is it simply the one used by the most people? Obviously it depends on for what purpose you are using it for, those just keeping in touch with friends will have far different requirements than those actively monitoring their brand’s reputation.

However, I’d be interested to know if you have a favourite Twitter application you use all the time?

My personal experience is that I swap and change all the time between a few different applications, but having said that I’m not surprised really…. as a total aside (read: stop reading here if you are just interested in the Twitter story), someone asked me the other day which arm I put first into the armhole when putting on a jacket - apparently it has something to do with which side of your brain is dominant and makes a huge difference if you ever have a stroke - and, I realised I use both…but I’m still not sure what that means if I do have a stroke? Best not to think about that…

But it does reminds me of a really interesting little test we posted ages ago which determines which side of your brain you think with: Creative or Practical - here’s the link to the old post - have a go it is pretty cool. And yes, in case you were wondering she turns a different way everytime I look at her…now my mind is truly boggled.

Sometimes I forget that a lot of tools we’re aware of aren’t necessarily known to everyone, so I will try and make a point of remembering to post them up here.

Case in point was in Prague yesterday when I did a quick ‘Twitter sentiment snapshot’ of Virgin Atlantic using http://twitrratr.com/ on the big screen. As I turned round I noticed that everyone was taking note of the URL, so, well here it is.  The grab below is a snapshot of sentiment around Brizzly, the Twitter tool of the moment we’re using @ Carve.

Twitrratr is pretty simplistic but a fun / instant / free way of checking out the view of the Twitterati. Give it a go