Featured Posts

LinkedIn Signal LinkedIn Signal should be available for most of you today. If you haven't already seen it, it allows you to create live, dynamic searches for topics of interest to you - just...

Readmore

Community and Social Media Promotion Manager - Gibraltar A really exciting opportunity has come onto Carve's radar for a Community and Social Media Promotion Manager, based in Gibraltar. The role offers an unique opportunity...

Readmore

Career Networking on Facebook Following today's  Mashable article about Facebook Careers app BranchOut, it's high time we devoted some time to looking at its implications for individuals and employers...

Readmore

WordPress Adds new Likes and Reblog This buttons. Trying to make their user-friendly blogging platform a little bit more social, WordPress just added a "Like" button (just like the new famous Facebook one) as well as the...

Readmore

LiveLABS @ TruLondon On Thursday and Friday this week I’ll be leading two tracks at TruLondon (http://thetruconferences.com/) that we hope will turn into something pretty special. We’ve...

Readmore

Carve Consulting Australia - Social Media, Corporate Social Networks, PR Newsletters Carve Consulting Australia - Social Media, Corporate Social Networks, PR LinkedIn Carve Consulting Australia - Social Media, Corporate Social Networks, PR Rss

Google Buzz enters the social networking matrix. But is it too late?

Posted on : 11-02-2010 | By : Adelaide | In : Carve Consulting Blog, Consultant blogs, What we're reading

Tags: , , , , ,

For those of you who don’t follow the excellent Web Strategy blog written by Jeremiah Owyang from the Altimeter Group, here is a link to the matrix he has just built, comparing Google Buzz, Facebook, Twitter and MySpace. There’s lots of great stuff in this matrix, and it gives a seriously good SWOT analysis of the four platforms today.

To be fair, I was slightly surprised to see MySpace thrown into the equation as I don’t really see the platform competing with the others, but I guess you can’t really discard 57 million users in the US alone.

Talking about Google Buzz, I’ve only just started playing with it yesterday. Although I’m looking forward to see how it develops, I must say I haven’t really been bowled over by it so far. It looks to me like lots of noise that’s difficult to classify and make sense of. A bit like Google Wave, which I couldn’t get into either. Too much hype for not much susbtance after all?

The again, very few of my contacts have joined the Buzz so far so maybe I just need a few more friends to play with it?

If you happen to have missed the massive debate around Google Buzz these last few days, you can catch up here with ReadWriteWeb’s extensive coverage and analysis.