New promoted tweets seem to be having an instant impact already

Soft-drink giant Coca-Cola has seen ‘phenomenal’ results from its purchase of promoted tweets on Twitter, witnessing 85 million views within the first 24 hours.

Look at: http://www.iabuk.net/en/1/cocacolaenjoysphenomenalresultsfrompromotedtweets280610.mxs

How you can get into contact with the US senators through twitter and actually see the effects: http://carlanderson.blogspot.com/2010/06/social-media-political-engagement.html

Article about the rise and rise of social media in the US:

The love affair between Internet-connected Americans and social networks continues, with two-thirds claiming to visit sites such as Facebook, Twitter, and MySpace, up about 230% from the 20% penetration in 2007, and 43% are visiting these sites more than once a day, according to a new report by Experian Simmons.Multiple visits are up 28% compared with last year, the Simmons New Media study determined.

for further information go to: http://www.informationweek.com/news/software/web_services/showArticle.jhtml?articleID=225701600&subSection=News

Twitter as a contour map of London! Look at: http://londonist.com/2010/06/londons_twitter_traffic_mapped_as_c.php

A similar product to radian 6 called scout lab which looks also analyses internet traffic data. For further information look at:

http://www.scoutlabs.com/product/#tour

Interesting website that analyses how well companies are succeeding with social media campaigns. One of their most recent articles from www.techeyetimes.com is about how The Times has lost over 50% of traffic since moving to paid online content. For more info about hitwise go to http://www.hitwise.com/uk/

Mary Meeker of Morgan Stanley presents her annual update of internet trends. This came out a couple of weeks ago. Detailed in the extreme ( and check out the disclosure section at the back.. ) but some compelling insights, especially around mobile.

Just been latterly catching up on the Altimeter Group ‘Social Marketing Analytics’ webinar series. As always, interesting / thought provoking stuff. The white paper can be viewed below. Certainly concur that social media needs standardised measures.

If anyone is still interested just come across another article, an interview with Julian Assange, who apparently came out of hiding on Monday.

Julian Assange, who the feds fear may publish State Dept. secrets, talked to Philip Shenon about his outreach to Washington, his fear of criminal charges—and why Bradley Manning is a “national hero.”

The elusive founder of WikiLeaks came out of hiding in Europe Monday.

Julian Assange told The Daily Beast in an interview that while he will remain outside the U.S. indefinitely, his lawyers have opened a line of communication in Washington with the Obama administration in recent days about the website’s plans to release a leaked Pentagon video of the “carnage” of an American airstrike in Afghanistan last year.

The lawyers reached out, Assange said, in the wake of statements from American officials and news reports that the U.S. was desperate to track him down and prevent WikiLeaks from posting the video and other classified material reportedly leaked to the site by a 22-year-old American intelligence analyst now in custody in Kuwait.

“The law can be used in a number of ways if there is the political will to,” Assange said. “There is a history of abusing the legal process.”

Assange said that, whatever the public expressions of outrage in Washington about the leaks, the Obama administration had so far not attempted in any formal way to block WikiLeaks from posting additional classified material. The State Department and Pentagon raised no formal protest to site’s lawyers, he said. Nor has there been any formal threat that he faces arrest.

For more info go to:

http://www.thedailybeast.com/blogs-and-stories/2010-06-21/wikileaks-founder-julian-assange-speaks-his-outreach-to-the-pentagon/?cid=hp:mainpromo8

We’re really pleased to welcome  George Lumbers to the team as our summer intern.

George, who is studying history at Edinburgh, is joining us for one month.  George Tweets at @georgelumbers and would be happy of some new friends ( he’s only got 9, natch)

George comes to us from the nice people at  Wexo, the matchmaking network for work experience, internships and jobs.

In an occasional series entitled “Things you didn’t know about George Lumbers” I can exclusively reveal his one-time DJ moniker was, ahem, “Zest”.

Welcome, George