3 social media models - what’s right for your company?
Posted on : 25-02-2010 | By : Sarah Thomas | In : Carve Consulting Blog, Corporate Social Networks, Digital Engagement, Social Media Marketing
Tags: Best Buys, Ford, Kodak, Social Media Marketing, Social media models
In a great article from Advertising Age, Kunur Patel looks at the different social media models emerging in the corporate world:
1. Centralised - social media role functions at a senior level as used by Ford
2. Distributed - everyone in the organisation has a role in social media as seen at Best Buy
3. Combination - incorporates centralised best practices and distributed execution as Kodak does.
You can read the full article from the Advertising Age website here.
