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Google Buzz enters the social networking matrix. But is it too late?

Posted on : 11-02-2010 | By : Adelaide | In : Carve Consulting Blog, Consultant blogs, What we're reading

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For those of you who don’t follow the excellent Web Strategy blog written by Jeremiah Owyang from the Altimeter Group, here is a link to the matrix he has just built, comparing Google Buzz, Facebook, Twitter and MySpace. There’s lots of great stuff in this matrix, and it gives a seriously good SWOT analysis of the four platforms today.

To be fair, I was slightly surprised to see MySpace thrown into the equation as I don’t really see the platform competing with the others, but I guess you can’t really discard 57 million users in the US alone.

Talking about Google Buzz, I’ve only just started playing with it yesterday. Although I’m looking forward to see how it develops, I must say I haven’t really been bowled over by it so far. It looks to me like lots of noise that’s difficult to classify and make sense of. A bit like Google Wave, which I couldn’t get into either. Too much hype for not much susbtance after all?

The again, very few of my contacts have joined the Buzz so far so maybe I just need a few more friends to play with it?

If you happen to have missed the massive debate around Google Buzz these last few days, you can catch up here with ReadWriteWeb’s extensive coverage and analysis.

  • I don't know if Buzz is trying to solve anything, but I can see Buzz becoming the central hub for all the networks I am on, right from within Gmail.

    At present Buzz is a pull platform , in that it pulls in status updates, blog post etc

    Once they flick the switch on all the other open protocols, it will also have the ability to push up to all the networks.

    Any network is only good as the folk you can connect with, so I'm hoping more local folk will jump in and have a go at Buzz...by all accounts, the iPhone and Android apps are awesome.

    Because I have followed a lot of Social Media influencer's in Greader, I am able to connect with their content immediately in Buzz. This means I am not walking into an empty network on Buzz, which I think makes all the difference.
  • Cheers Chris, thanks for dropping by. And yes, I agree adelaide dancing - Buzz makes a LOT more sense than wave at this point but I keep wondering...do we really need it? What problem is it solving?
  • I'm sure you've got plenty of friends to play with, have a look in your Social Circle: http://www.google.com/s2/search/social
  • google buzz seems a lot like friendfeed, while i don't get google wave at all, i can see the value in google buzz, it's never too late really, i mean google wasn't the first search engine, they just did it better and gmail isn't the first email client either
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